On Wednesday, 21 March 2018, a workshop on "Marketing - Market Linking" was held in the premises of the Turkish Cultural Center in Fojnica. This technical training is the first of a series in the marketing section, and one of the 10 planned within the project funded by the European Union, entitled "Building-up rural tourism destinations around Sarajevo to diversify rural economy". The host and co-organizer of the workshop is the Mountaineering Association "Vranica" Fojnica, one of Alterural's partners on the project. The lecturer is prof. Almir Peštek. More than 25 providers of rural tourism services were present at the training, as well as municipal representatives from the project area. The workshop specifically addresses methods by which all businesses in rural areas can connect to the market and thus increase their competitiveness. Particular attention was paid to the promotional activities that rural households can do, with a focus on digital marketing.
The project "Building-up rural tourism destinations around Sarajevo with the goal of diversifying rural economy" was supported by the 2014-2015 Civil Society Program, with the aim of linking citizens and reducing unemployment through enhancing local stakeholder cooperation and the assessment of the active population market. The project is funded by the European Union funds.
The duration of the project is 3 years, and the municipalities covered by this project are Kreševo, Vareš, Ilijaš, Fojnica, Sarajevo Center, Stari Grad and Istočni Stari Grad.